Position

Digital Marketing Trainer / Faculty

Job Type :Full-Time

Location:Kottayam

Job Summary

We are looking for an experienced and passionate Digital Marketing faculty to join our institute and deliver practical, industry-oriented training to students and working professionals.

The candidate should have strong knowledge of SEO, GEO,AEO, AI-powered marketing tools, SMO/SMM, Meta Ads, Google Ads, Google Analytics, content marketing, and other digital marketing channels.

The trainer will be responsible for conducting both online and offline classes, developing course materials, providing practical assignments and projects, mentoring students, and keeping the curriculum updated with the latest digital marketing trends and tools.

Key Responsibilities

• Conduct engaging and practical online and offline Digital Marketing classes.
• Deliver training for beginners as well as advanced learners.
• Develop lesson plans, presentations, assignments, quizzes, and practical exercises.
• Provide hands-on training using real-world campaigns, websites, social media accounts, and advertising platforms.
• Train students in SEO, including:
  • Keyword research
  • On-page SEO
  • Technical SEO
  • Off-page SEO and link building
  • Local SEO
  • SEO audits
  • Search Console and analytics
• Train students in AEO & GEO  and optimization for AI/search experiences.
• Teach AI tools for digital marketing, including AI-assisted:
  • Content creation
  • Keyword research
  • SEO
  • Social media content
  • Ad copywriting
  • Image/video creation
  • Marketing automation
  • Research and analysis
• Train students in SMO/SMM, including content strategy, social media optimization, engagement, and growth.
• Conduct practical training on Meta Ads (Facebook & Instagram Ads), including campaign creation, targeting, budgeting, optimization, retargeting, and reporting.
• Conduct practical training on Google Ads, including Search, Display, YouTube/Video, Performance Max, remarketing, keyword targeting, bidding, conversion tracking, and campaign optimization.
• Teach Google Analytics, Google Search Console, Tag Manager, and other relevant marketing platforms.
• Cover content marketing, email marketing, lead generation, landing pages, conversion optimization, and digital marketing strategy.
• Guide students in creating and managing websites using platforms such as WordPress, where applicable.
• Monitor student performance and provide constructive feedback.
• Mentor students on live projects, internships, portfolios, and interview preparation.
• Stay updated with changes in search algorithms, advertising platforms, AI tools, social media trends, and digital marketing practices.
• Coordinate with the academic/management team regarding schedules, student progress, curriculum updates, and training requirements.
• Maintain a professional and interactive classroom environment.

Required Technical Knowledge

The candidate should have practical knowledge of:

• SEO
• GEO – Generative Engine Optimization
• AI Tools for Digital Marketing
• SMO / SMM
• Meta Ads / Facebook & Instagram Ads
• Google Ads
• Google Analytics
• Google Search Console
• Google Tag Manager
• Keyword Research & Competitor Analysis
• Content Marketing
• Local SEO
• Lead Generation
• Landing Page Optimization
• Conversion Rate Optimization
• Email Marketing
• WordPress / CMS
• Canva and other creative tools
• Marketing automation and AI-based productivity tools
• Digital marketing reporting and analytics

Required Skills

• Strong communication and presentation skills
• Ability to explain technical concepts in a simple and practical manner
• Good classroom management skills
• Ability to conduct both online and offline training
• Strong practical knowledge of digital marketing platforms
• Ability to create training materials and practical assignments
• Student mentoring and problem-solving skills
• Willingness to continuously learn new tools and technologies
• Ability to demonstrate real-world digital marketing campaigns

Experience

• 1–3+ years of practical experience in Digital Marketing, preferably with training/teaching experience.
• Candidates with agency, freelance, in-house marketing, or digital marketing consulting experience are welcome.
• Experience managing live SEO, Meta Ads, Google Ads, or social media campaigns will be an advantage.
• Prior experience as a Digital Marketing Trainer / Faculty / Corporate Trainer is preferred.

Qualification

• Degree/Diploma in Marketing, Digital Marketing, Business, Communications, IT, or a related field.
• Relevant industry certifications in Google Ads, Analytics, Meta, SEO, or other digital marketing platforms will be an advantage.

Key Performance Areas

• Quality and effectiveness of classroom training
• Student engagement and satisfaction
• Completion of course curriculum
• Practical project implementation
• Student performance and placement readiness
• Development and updating of course content
• Successful delivery of online and offline sessions

Preferred Candidate

We are looking for someone who is not only familiar with digital marketing concepts but can demonstrate practical implementation and teach students using real-world examples, live tools, campaigns, projects, and case studies.

Candidates with strong practical experience in SEO + GEO + AI Tools + Meta Ads + Google Ads will be preferred.