Whatsapp -the world’s number one social medium is transforming brands to engage with customers. This social app has become a key channel for brands to connect with customers on a platform they already use in their daily lives. While WhatsApp is ideal for customer servicing such as giving notifications and alerts, its real strength lies in its ability to let brands smoothly engage in two-way communications in real-time. This is essential in a world where conversational commerce is fast becoming the standard. Customers now expect to be able to effortlessly connect and chat with live vendors to source the products, services, and deliver great customer experiences they want.